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What is an MVP?


MVP means Minimum Viable Product and it’s a core component of Lean Startup methodology [1]. An MVP is not a minimal product [2]. The technique involves the development of a product or website with the sufficient features to satisfy early adopters.This subset of possible customers are thought to be more forgiving, more likely to give feedback, and able to grasp a product vision from an early prototype or marketing information [3].

The final, complete set of features is only designed and developed after considering feedback from the product's initial users [4].

An MVP has three key characteristics:

  • It has enough value that people are willing to use it or buy it initially
  • It demonstrates enough future benefit to retain early adopters
  • It provides a feedback loop to guide future development


  • Be able to test a product hypothesis with minimal resources
  • Accelerate learning
  • Reduce wasted engineering hours
  • Get the product to early customers as soon as possible

[1] The lean startup methodology. http://theleanstartup.com/principles

[2] Radoff, Jon, "Minimum Viable Product Rant," May 4, 2010, http://radoff.com/blog/2010/05/04/minimum-viable-product-rant/

[3] Wikipedia, Minimum viable product. 2014. http://en.wikipedia.org/wiki/Minimum_viable_product

[4] Cory Janssen. (2010-2014). Techopedia. Minimum Viable Product (MVP)



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